TrueColours

client: STABILO
partner: Jung von Matt

_brief

Stabilo wants to lead its highlighter pens into the digital age by creating something innovative and meaningful.

_insight

The most commonly told lies on the Internet are: “I have read the terms and conditions” and “I agree to them”.

_idea

TrueColours: the world’s first warning system for hidden risks in online T&Cs.

Powered by STABILO highlighters, TrueColours is a digital tool that highlights important points and puts privacy terms under a colourful spotlight and helps users review threats to their privacy.

_what we did

We developed a cross-platform browser extension that enabled us to view and mark the content of any website. The marker-mode grants everyone the opportunity to highlight the 10 most critical passages. In the normal mode sentences, that have already been marked are highlighted and color-coded according to their critical score and displayed to the users accordingly. A specially developed algorithm calculates the color of a passage depending on the frequency, that the passage was marked by users, in relation to other marked passages in the text and some other metrics.

client

STABILO

year

2016

partner

Jung von Matt

keywords

Concept
Developement
Data Privacy
Rapid Prototyping

awarded at

Cannes Lions
Eurobest
New York Festivals
One Show

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