Navigating the Future: Top 5 Tech Trends for 2024


The digital world is like a river – always moving, always changing. As we ride these currents at Hyperinteractive, it’s crucial to keep an eye on the horizon. What’s coming up in 2024? Well, we’ve scoured predictions from Forrester, G2, and Dynatrace, sprinkled it with our hands-on experience and in result are ready to bring you the top five trends that we think are not just noteworthy but critical for our journey ahead.

Trend 1: Composite approaches to AI

Remember when AI was just a fancy term for a smart algorithm that could beat you at chess? Those days are long gone. Now, we’re looking at a composite approach to AI. It’s like making a gourmet dish – you (usually) can’t just rely on one ingredient. In 2024, the blend of different AI models with traditional algorithms will be the secret sauce for digital innovation.

For us at Hyperinteractive, this means we’re going to combine different AI flavors to cook up more precise and context-aware solutions for our partners. This composite AI approach is like having a master chef and a sous-chef in the kitchen; one brings creativity while the other adds precision and context.

Trend 2: AI-generated code & digital immune systems

AI is stepping into coding, and we’re not talking about just fixing typos. AI-generated code is becoming a reality, but there’s a catch – who’s going to understand this code down the line?

2024 might be the year when the digital immune system will be born. Think of it as the bodyguard of your software, ensuring everything stays resilient and robust. At Hyperinteractive, we are using AI coding assistants in a limited way, as we value quality over quantity. With an automated check-up system we would have a mighty ally on our side, allowing us to use AI coding copilot beyond the scope of rapid prototyping.

Trend 3: Chief AI Officer role

AI’s getting so big that it now demands its seat at the executive table. The Chief AI Officer is set to become a thing in 2024. It’s like having a diplomat for AI in a company, ensuring that this powerful tool is used wisely and ethically.

This trend underlines our belief that AI isn’t just a tool; it’s a partner in our creative journey, one that needs guidance and watchdogs. At Hyperinteractive, we’re all about using AI responsibly and creatively. So if you don’t have a CAIO role in your company yet, we can help you build a vision and help you understand what is possible.

Trend 4: Data observability & decision making

Data is the new oil, they say, but it’s also a bit like a wild garden – it needs to be tended and understood. Data observability will become a must-have in 2024, enabling businesses to make smarter decisions, faster.

For us, this means enhancing our ability to understand the intricate tapestry of data that our projects weave. It’s about ensuring that every decision, every strategy is backed by solid, reliable data. This isn’t just number-crunching; it’s about turning data into digital wisdom.

Trend 5: Automation & its expanding Role

Automation isn’t new, but it’s getting a major upgrade. Thanks to advances in generative AI, like those triggered by OpenAI’s ChatGPT, automation in 2024 will be like going from being an expensive sports car to a Volkswagen Golf.

At Hyperinteractive, this translates to streamlining processes like never before – both internally and for our partners. It means giving our teams more room to focus on creativity and innovation while the mundane tasks are handled by our automated buddies. We’re not replacing human ingenuity; we’re supercharging it.


So there you have it – a sneak peek into 2024 through the lens of Hyperinteractive. These trends aren’t just blips on our radar; they’re the beacons guiding us forward. As we navigate the exciting waters of digital innovation, we’re not just following the current – we’re setting the course. Join us on this journey, and let’s see what amazing destinations we can reach together.


Pavel Larionov


December 22nd, 2023

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