client: METER Group
partner: Serviceplan IO
Glaciers are melting faster than ever. And with them, 69% of the global freshwater supply. If we lose glaciers, billions will lose access to drinking water, energy and irrigation.
Meltdown Flags is an initiative by environmental sensor company METER. It visualises glacier retreat by reducing the amount of white in the flags of countries with glaciers, based on historical data and scientific projections by METER, NASA, UN and others. From 1995, the year of the first UN Climate Summit, to today, until 2050, the point of no return for glaciers.
_what we did
We pushed the campaign further by developing an AR filter that is activated by the flags allowing users to immerse themselves in the data.
See the project live at meltdownflags.org.